I was the lead on an influencer campaign to create brand awareness of the Porche brand for Pendragon PLC. The ask was to find 4x local micro business / entrepreneurial people to help promote the Porsche Taycan, and to drive brand awareness and test drives in particular regional Porsche Centres.

My role included:

• Influencer research and vetting 

• Liaising with shortlist of influencers for further vetting

• Creation of 4x Campaign Briefs for influencers 

• Creation of 4x Contracts for influencers

• Confirming and liaising with confirmed influencers

• Management of approval process

• Management of content posting

Results included x25 organic social media posts across 4x local influencers, generating an organic reach of over 20,000 organic reach* [*still waiting on results].